You better read this if your company isn’t ‘digital’ yet.

Some companies are hesitant to take action moving their business more digital. We feel some companies still struggle with a number of questions that withheld them from fully committing. But what does digital actually mean?
Depending on the company in question, it can simply mean setting up social accounts to actively seek communication with (potential) customers. Or to fully moving infrastructures to the cloud. I actually found a great article that quickly explains the basics of what ‘going digital’ means, and you can find it here if you want to elaborate more on this.

It’s a combination of ‘Why’ and ‘How’

Need information on a product? What are the opening hours of that business? Looking for reviews before purchasing? Are these questions familiar to you? Not surprising really, if it isn’t on Google, it doesn’t exist. A lot of consumers follow brands on social media (and mailing lists) to get more information alongside simply searching for the information they need before considering a purchase of a product or service.

From the business’ perspective, do you know who your customers are? Do you know what they want and what they don’t want? What’s their motive? All of these questions can be answered through digital. Being able to simply ASK your audience directly what it is you want to know is incredibly powerful. This goes hand in hand with analytic tools in order to find out their motive and believes without even asking them.

I think most business owners are clever enough to understand the benefits of digital. But some just don’t know where to start. Again, it all depends on the scale of operations really. There are multiple ways to combat this first issue. A first step would be to actively seek help amongst your social connections. Find colleagues, friends, and acquaintances that can share their knowledge with you and point you in the right directions.After you’ve contacted your connections, it could be wise to seek help in professional circles. Lastly, hiring a dedicated employee or repositioning existing staff to either become the spokesperson or fully take care of future developments in the future. The pool of technological talent is pretty scarce in today’s day and age, so you might be better of working with an external partner depending on your needs. Technology is rapidly growing and ever-changing, so retaining in-house IT talent isn’t as easy as it may seem. Especially for a company that doesn’t have a core business that allows for such high-level technology employees to be available in the first place.

Once faced with the challenges displayed above, some want to procrastinate on this because ‘the time isn’t right’. To them I say, the time has actually already passed. If we take the innovation adoption lifecycle model, I feel it’s safe to say we’re way past the innovators, early adopters, early majority and even late majority. If your business isn’t digital on a somewhat large scale, you are in the final 16% of the laggards my friend. Don’t worry, you’re not alone! But the time really is now to make investments for the future.

Bell Curve

Some argue that they have enough, happy customers to keep their business going for the foreseeable future and they don’t need to be online in order to do business in the first place. Although this can perfectly be true as not every business sells online, every company needs to start thinking of themselves as a digital entity. Although they may never sell directly through an online platform, indirectly, almost all businesses already sell via online. Technology will also help in the communication process between yourself and the customer which, in turn, will also help manifest the relationship with the customers. Struggling to improve productivity? The digital transformation will also benefit here. You can work towards going paperless to relieve the burden of endlessly sifting through binders and storage cabinets while saving the planet in the process. Through existing or custom systems, you can improve the communication between employees internal or external.

Simply put, if you’re not digital yet, you’re missing out big time.

Therefore we strongly encourage you to take an evening off and think about the digitalization of your company. Have you taken the right steps to grow, let alone sustain it for the coming years? We urge you to reach out to your connections and reach out to us. We’re happy to come over for a chat on how we can help you reach new heights through digitalization!

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